BR Gaming
BR Gaming is a company that provides a comprehensive platform to streamline municipal lottery operations.
Service
Website
Client
BR Gaming
Year
2023
About the project
Landing page
My mission was to create an attractive and impactful institutional website for the company's target audience, visually communicating the solution we offer. The project began with a detailed discovery phase, leveraging the established brand identity and clear objectives: to develop a site that effectively showcases the company’s services, highlights the product benefits, and includes a dedicated lead capture section. In this area, users can access an informative document about their service contracting process, making the experience more engaging and informative.
Process
The project roadmap was carefully mapped out, providing a strategic vision that guided each phase from initial concept to implementation, ensuring cohesive development aligned with the defined goals. Based on these objectives, I designed a clear and functional information architecture for the institutional site, working closely and collaboratively with the client throughout the development process.
During the project, I explored multiple design options for each screen, consistently focusing on the target audience, the company's mission, and its objectives. This approach allowed us to highlight relevant success stories for clients, resulting in design solutions that fully aligned with the company’s goals.
In the end, the final UI concept was developed, incorporating all necessary adjustments to ensure responsiveness across various devices.
